copywriting

What Web Copywriting Is & How to Hire the best Web Copywriter

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What is web copywriting and why does a website need a web copywriter? There is a shift in customer behavior towards products. The availability of many similar brands and enticing reviews on these brands easily sway customers’ brand loyalty. Unlike before, what others have to say about a particular product matters a lot to your …

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How Quality Content Helps Business Resilience

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Undeniably, the presence of today will be different from the reality of tomorrow but it definitely gives us a glimpse into tomorrow.  COVID-19 pandemic has left the Nigerian economy in excruciating pain and many businesses small and big with critical uncertainties. It is true what Mckinsey said: “Economic downturns are impossible to predict and sure …

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